Marketing
6th Edition
ISBN: 9781259709074
Author: Dhruv Grewal Professor, Michael Levy
Publisher: McGraw-Hill Education
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Question
Chapter 18, Problem 2CCS
Summary Introduction
Case summary:
Company P has taken many steps for marketing their product in the market. At present the company wants to promote their new product PM. The name of the product itself dignifies a consistent message about the product. The company have also posted many videos about the product in the video channels and have promoted the product through many celebrities.
The company have entered the newest channels for their product promotion. The advertising strategy was indoor and outdoor. The company finally tapes the reaction of the people regarding the advertisements in the famous video channel.
Characters in the case:
- Company P
- Product PM
To discuss: The way the channels are integrated.
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