Case summary:
Company A is a pharmaceutical company located in Country L; it is one of the largest companies in the world. This company believes that global workforce is important for the managers who are comfortable with different cultures and countries. To improve and develop such mangers’ skills, Company A shifts the managers to different countries for 3-year projects.
Company A selects the managers carefully to take part in the program and then gives them practice for foreign projects. For rapid growth, the company wants to have diversity in the global workforce.
Characters in the case:
Company A
Country L
Introduction:
Diversity means recognizing the differences and understanding the scope of individuals; this includes gender, race, age, political beliefs, religious status, and physical abilities.
To determine: The reason behind the effort of Company A in raising employee diversity and the way in which the company is benefited from this.
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International Business: Competing in the Global Marketplace
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