MARKETING
MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Chapter 19, Problem 9MA
Summary Introduction

To discuss: Opinions of Person X on the diet products whether they are overstated with the actuals and whether these advertisements are deceptive or puffery.

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Does Advertising drive us to unnecessary purchases? Provide an example of a brand that persuaded you to purchase their product that you perhaps did not need? How has this altered your opinion of the brand? Is it unethical to advertise to kids? Why or Why not?
Consider all the diet products that are currently advertised on televisiontoday, including weight-loss supplements, weight-loss programs, andfitness equipment. Do you believe that some of these ads overstatewhat the product or service can actually do? Do you think any of theseads are actually deceptive or puffery?
Think about an advertisement (in any medium) thathad either a strongly positive or a strongly negative effect onyour attitude toward the product being advertised or theadvertiser itself. Why did the ad have this effect? If youresponded positively to the ad, do you think you were beingmanipulated in any way? If you responded negatively—andyou are a potential buyer of the product that was advertised—what changes would you make to the ad to make it moresuccessful?
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