MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Question
Chapter 19, Problem 9MA
Summary Introduction
To discuss: Opinions of Person X on the diet products whether they are overstated with the actuals and whether these advertisements are deceptive or puffery.
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- Do you use classified ads for promoting?arrow_forward1. Think and watch of a specific advertisement that offers product or service and then identify those concrete values, personalities and interest would you expect the people who will buy that product.arrow_forwardFind a print advertisement from a magazine (or, alternatively, you can also find an advertisement online) and analyze the advertisement you have chosen by focusing on the following questions: Does the advertisement focus on hedonic (i.e. what the product means/emotional needs?) or utilitarian needs (i.e. what the product actually does?) of the consumer?arrow_forward
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