MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Question
Chapter 19.7, Problem 1PC
Summary Introduction
To state: The various forms of sales promotion.
Introduction: The communication process is an integrated effort made by the marketers to make the target audience aware of a particular product or service in the market. It uses a variety of communication tools, which involves personal selling, online marketing, sales promotion, public relations, direct marketing, and advertisements. It helps in creating clarity and maximum communicative impact on the target audience.
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- Q 2. Different modern sales approaches are used by organizations, while giving brief explanation of each which one in your opinion is more applicable now a days.arrow_forwardB. What are some innovative sales promotion techniques being used in today's marketplace?arrow_forward8. Choose a company (it can be the same one as above or a new one) and identify 2 examples of promotions that the company utilizes in the sales process. Explain when each would be effective and draw in more business.arrow_forward
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