Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 19.2, Problem 19.6LR
Summary Introduction

To discuss: The ways the brand managers uses the media Y to converse with brands fans.

Introduction:

Social media refers to the social interaction and blend of technology to create a personal value of the users. It gains the attention of the consumers through various media sites.

There are various media through which the brand managers to promote their marketing actions. The four major social medias are F, T, L, and Y.

Summary Introduction

To discuss: The new form of mobile marketing activities using online video.

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How can brand managers use YouTube to converse with custome rs? What is a new form of mobile marketing using online video?
How can brand managers use YouTube to converse with customers?
What is a new form of mobile marketing using online video?
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