Concept explainers
Case summary:
Person K, a social network entrepreneur came up with an idea and named as S. This is to recognize and reward the customers on their online sharing actions. They came up with the orange logo as she feels it will attract the consumer easily.
The target segment of online shopping service S is loyal online shoppers, college student, and mothers. The main challenge for brand S is to attain the awareness and focus the consumers on its online services. This was done with the help of social sharing,
To discuss: The way online shopping service S can be marketed so that it becomes an integral part of everyone’s daily life.
Introduction:
Social media refers to the social interaction and blend of technology to create a personal value of the users. It gains the attention of the consumers through various media sites. There are various media through which the brand managers to promote their marketing actions. The four major social media are F, T, L, and Y.
Want to see the full answer?
Check out a sample textbook solutionChapter 19 Solutions
Marketing
- It is Clorinda’s job to constantly monitor the information on the company website to make sure it is relevant, accurate, and interesting. Which of the 7Cs of the online marketing framework is she concerned with? A) community B) commerce C) content D) communication E) connectionarrow_forwardWhen is it possible for a company to opt against having a website? What factors can lead a company to avoid establishing an online presence, and what factors might lead them to reconsider?arrow_forwardUsing examples, what are the advantages and disadvantages of using social media for advertising, brand building, market research, and customer service?arrow_forward
- How do e-marketers create customer value online? Explain with the help of an example of an existing e-marketer.arrow_forwardHow can an organization use content marketing in their social media postings, and how an it be used to enhance and complement each other?arrow_forwardWhat are blogs, and how are marketers using them to market their products and services? What advantages and disadvantages do blogs pose for marketers?arrow_forward
- DO NOT COPY PASTE FROM OTHER I WILL TRACK IT!! AND REPORT! Watch the video (https://www.you tube.com/ watch?v=NnW0UB8cm6Q), elaborating more about the benefits of digital marketing. Can you still think of well-known and successful companies/businesses, either in the local or global scene, that haven’t explored yet the route of direct and digital marketing? Give at least 1 example of such companies and discuss their current traditional marketing efforts. Do you think they can still survive today and even tomorrow’s marketplace by sticking to traditional marketing strategies alone? If they should already start incorporating digital marketing strategies in their current efforts, suggest at least 1 specific digital marketing tool that they can start using, and then discuss how this tool can help them sustain strong & profitable customer relationships at present. ANSWER COMPREHENSIVE AND CHANGE THE X IN YT TO BE VALID SINCE THIS WON'T BE POSTED WITH AN EXTERNAL LINK SATISFY ALL…arrow_forwardWhat are the latest enhancements implemented by StuffDOT to improve its user experience?arrow_forwardstate the importance of web sales and why creating a website is importantarrow_forward
- What are the differences between inbound and outbound marketing? Which one is more important? How can companies use inbound and outbound marketing? Please Make Comments (Minimum 150 Words )arrow_forwardExplain the difference between viral marketing, blogging and podcasting. Find an example of each on the web and share the link. For each of your examples, discuss what you like about them.arrow_forwardHow do e-marketers create customer value online? Explain with the help of an example of an existing e-marketer. PLS GIVE ME DETAIL AND LONG ANSarrow_forward
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning