Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
13th Edition
ISBN: 9780134472492
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 2, Problem 1CLC
Summary Introduction
To discuss: The role of S Company’s other departments, and the way these marketers partner to maximize the overall customer value with these departments.
Introduction:
The various departments in of S Company:
- Functional structure.
- Geographic divisions.
- Product-based divisions.
- Team.
Summary Introduction
To discuss: The role of S Company’s suppliers.
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Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
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