Case summary: At the end of January 2013, Company WT was reported with a profits of $17 billion in sales of total profits of $470 billion. Company TG was reported with a profits of $3 billion in sales of total profits of $73 billion. There are two attributes which are helpful in determining and comparing the profitability of two companies or competitors which are sales and profits.
Characters in the case: Company WT, Company TG.
To Determine: The profit margin, net marketing contribution, marketing return on sales and marketing return on investment for the two companies and the company which is performing better.
Introduction: Profit margin typically alludes to the level of income remaining subsequent to all costs,
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