Marketing (Custom Package)
12th Edition
ISBN: 9781323452486
Author: Armstrong
Publisher: PEARSON
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Question
Chapter 2, Problem 2.2DQ
Summary Introduction
To determine: The meaning of SWOT analysis and the ways in which the analysis is useful in developing and implementing marketing strategies.
SWOT Analysis:
SWOT Analysis is the most prestigious instrument for review and investigation of the general key position of the business and its condition. SWOT is abbreviated as Strength, Weakness, Opportunities and Threats. Marketing strategy is the systematic preparation figured especially to achieve the marketing goals of the business. It gives a proposal to accomplishing these marketing objectives. It is the element of a marketing plan.
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