Principles of Marketing (Second custom edition for DePaul University)
Principles of Marketing (Second custom edition for DePaul University)
16th Edition
ISBN: 9781323142547
Author: Philip Kotler, Gary Armstrong
Publisher: Pearson Education
Question
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Chapter 2, Problem 2.19CC
Summary Introduction

Case summary

Company D is the famous for the products like hand dryers, vacuum cleaner, and fans. This company is about to hit the market with sink faucet.

Person D is the back born of the company. His method of developing the product is different from others. He assesses the real needs of the customers.

To discuss: The objectives and goals of Company D

Characters in the case:

  • Company D
  • Person D

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