Principles of Marketing (Second custom edition for DePaul University)
Principles of Marketing (Second custom edition for DePaul University)
16th Edition
ISBN: 9781323142547
Author: Philip Kotler, Gary Armstrong
Publisher: Pearson Education
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Chapter 2, Problem 2.6CTE
Summary Introduction

To analyze: The strategy from the product/market grid and the appropriate marketing mix to implement the strategy.

SWOT analysis is formed to evaluate the competitiveness of the company to identify its own strength, weakness, opportunities and threats.

Summary Introduction

To discuss: Analyzing the strategy to form the market\product mix expansion grid and an appropriate marketing mix to implement these strategies.

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