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MARKETING
9th Edition
ISBN: 9780324362084
Author: Lamb
Publisher: CENGAGE L
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Question
Chapter 2, Problem 3LO
Summary Introduction
To discuss: The strategic alternatives and an outline for marketing plan.
Strategic business units refer to the various units which are managed by the large companies.
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Students have asked these similar questions
Explain the concept of a marketing plan and outline the key components typically included in one.
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List the marketing management functions,including the elements of a marketing plan?
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- what are the steps involved for making a good strategic Marketing Planning ?arrow_forwardHow do companies develop a marketing implementation plan, and what are some key components of a successful plan?arrow_forwardanalyse the factors to be taken into account in the development of a marketing planarrow_forward
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