Practical Operations Management
Practical Operations Management
2nd Edition
ISBN: 9781939297136
Author: Simpson
Publisher: HERCHER PUBLISHING,INCORPORATED
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Chapter 2, Problem 5P
Summary Introduction

Interpretation:The variations expected in the price of a product as the phases of its product life cycle change.

Concept Introduction:Product life cycle of any product consists of four phases viz. introduction, growth, maturity and decline in this sequence. The phases change as the product becomes older and older. Each phase has some common characteristics which guide the marketing and pricing strategy.

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