MARKETING LOOSELEAF
14th Edition
ISBN: 9781264008971
Author: Kerin
Publisher: MCG
expand_more
expand_more
format_list_bulleted
Concept explainers
Videos
Question
Chapter 20, Problem 1BYMP
Summary Introduction
To discuss: Identify the prospectus for Person X’s services or products.
Introduction:
A two way communication used to interact between the seller and buyer on the motive to make sales are termed as personal selling, that is face to face encounter.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
Develop a brief marketing plan for the event of your choice. Make sure to identify the competitive advantages, target market(s), strategies, tactics, budgets, and schedule and evaluation methodologies. Describe how you will increase your marketing performance through creative and innovative tactics.
Clarifying target markets, outlining sales goals for each product or sevice, and describing a company's annual marketing mix are all purposes of a marketing plan.
true or false?
Assuming you are a marketing officer of Bank in a City. The CEO of the said bank is asking you to prepare a activities or marketing plan that will create customer value?
Chapter 20 Solutions
MARKETING LOOSELEAF
Ch. 20.1 - Prob. 20.1LOCh. 20.1 - Prob. 20.1LRCh. 20.1 - Prob. 20.2LRCh. 20.1 - Prob. 1MMCh. 20.2 - Prob. 20.2LOCh. 20.2 - Prob. 20.3LRCh. 20.2 - Prob. 20.4LRCh. 20.3 - Prob. 20.3LOCh. 20.3 - Prob. 20.5LRCh. 20.3 - Prob. 20.6LR
Ch. 20.3 - Prob. 20.7LRCh. 20.4 - Prob. 20.4LOCh. 20.4 - Prob. 1MRDCh. 20.4 - Prob. 1MIAMCh. 20.4 - Prob. 20.8LRCh. 20.4 - Prob. 20.9LRCh. 20.4 - Prob. 20.10LRCh. 20 - Prob. 1AMKCh. 20 - Prob. 2AMKCh. 20 - Prob. 3AMKCh. 20 - Prob. 4AMKCh. 20 - Prob. 5AMKCh. 20 - Prob. 6AMKCh. 20 - Prob. 7AMKCh. 20 - Prob. 1BYMPCh. 20 - Prob. 2BYMPCh. 20 - Prob. 3BYMPCh. 20 - Prob. 4BYMPCh. 20 - Prob. 5BYMPCh. 20 - Prob. 1VCCh. 20 - Prob. 2VCCh. 20 - Prob. 3VC
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- You are required to develop a brief marketing plan for a fruit beverage (fruty blast) that you will launch in Saint Vincent. Description of the Product: What exactly is the product? What are the features and how do these benefit consumers? Target Market for the Product: Which group of consumers is the product targeted to? Brief Overview of the Marketing Mix for the Product. This should be a concise description of how you will address product features, distribution, promotion, and pricing for the product. Conclusion: What value does this product offer to consumers that makes it unique or superior to other similar products on the market, and that is it likely to make it successful?arrow_forwardStudent Instructions: Complete the following information about the organization and products and/or services you will focus on as you develop a complete marketing plan throughout the course. You may need to do research to get answers to the questions below. Be sure the organization and offering you select will 1) remain interesting to you for the duration of the course, and 2) have sufficient information available for you to conduct research and make informed recommendations in your marketing plan.arrow_forwardYou have been hired as a consultant by a major beverage manufacturer. Ensure that, as part of your overall marketing strategy, you address and describe the measures that can be taken to increase the company's online visibility. Before releasing a website to the public, ensure that it has undergone extensive testing.arrow_forward
- As a marketing consultant, a prospective business man has approach you to advise him on his intention of venturing into the market with a new product. 1. Illustrate to him the potential stages of the market his product needs to survive to be successful on the market.arrow_forward1. Is the Pegasus Airlines established a customer value relationship? If yes, how do they establish? If no, what was the problem of the Pegasus Airlines? In addition, however, whether or not the Pegasus Airlines were able to establish customer relationship or not you are required to formulate a Marketing Activities/Plan for the Pegasus Airlines. The Management of Pegasus Airlines is asking you, further, to provide framework of your designed Marketing Activities/Plans.arrow_forwardFaced with a selling situation, do you have a sales orientation or a customer orientation?arrow_forward
- You are developing a one page business plan for the idea. Explain the concept of a one page business plan. Explain one key component you would include as a 'selling point' for your particular business idea and whyarrow_forwardMarketing planning and implementation are closely linked in successful companies. The plan provides a framework to stimulate thinking and provide strategic direction. Describe the major components of a marketing plan. Which component do you think is most important? Why? Provide specific evidence to support your reasoning.arrow_forwardDiscuss the concept of customer lifetime value. Explain why this is a concept that marketing management should strongly consider in its day to day management. You may also discuss how a company might go about implementing a program that addresses customer lifetime value.arrow_forward
- Assume you are starting an online business called FitMePerfect.com, a Web site where customers can order jeans made to their exact body measurements. What kind of information would you include in the marketing plan section of your business plan?arrow_forwardWhat is your personal unique selling point and the key aspect that differentiates you from others? What role do you think you might excel in within a marketing department? Briefly explain why. Product Manager Pricing Strategist Promotion - Marketing Communications Manager Placement - Distribution Manager Once you adopt one of these roles, you should start to conduct a personal SWOT to assess and adjust your comprehensive skillset. Explain how you will use your strengths while also improving your weaknesses through training and other means.arrow_forwardDoes your marketing plan involve a personal selling activity? If the answer is "no," read no further and do not include a personal sellingelement in your plan. If the answer is "yes":1 Identify the likely prospects for your product or service.2 Determine what information you should obtain about the prospect.3 Describe how you would approach the prospect.4 Outline the presentation you would make to the prospect for your product or service.5 Develop a sales plan, focusing on the organizational structure you would use for your salesforce (geographic, product, or customer).arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
How to Create a Marketing Plan | Step-by-Step Guide; Author: Visme;https://www.youtube.com/watch?v=4ti_uK60nLk;License: Standard YouTube License, CC-BY
My Marketing Plan Process - 6 Steps to Marketing Any Business (Products or Services); Author: Neil Patel;https://www.youtube.com/watch?v=qn_Po40ZI2E;License: Standard YouTube License, CC-BY