MARKETING LOOSELEAF
14th Edition
ISBN: 9781264008971
Author: Kerin
Publisher: MCG
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Question
Chapter 20, Problem 5BYMP
Summary Introduction
To develop: The sales plan focusing on the organizational structure which Person X use for the sales force.
Introduction:
The main element in sales management is to develop a sales plan, sales implementation, and sales evaluation.
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You have just become a consultant for a major beverage manufacturer and have joined their team. Be sure that your strategy for marketing includes a discussion and explanation of the actions that may be taken to increase the company's online exposure, and that this information is included in the plan. Before going live, you should make sure that each page has undergone rigorous testing.
TRUE OR FALSE
1. Training provides the salespeople with the unnecessary skills to perform better and to connect well with clients.
2. Sales managers initial planning activity is to develop the company’s vision and mission.
3. Sales training is the first activity you do to identify the source of poor sales performance.
Content marketing can be a very hectic mess unless you organize it into clear businessprocesses. Consider the following process:
The content writer takes up & finishes the first draft of an article. Includesdescriptions of any custom images that are to be used in the articleThe marketer gathers influencer contact information, to be used for advertisingand marketing once the article is doneThe editor proof-reads the article, makes points on grammar, style, spelling, etc.The designer creates custom images as asked, sending them over to the contentwriterThe writer takes the comments into consideration, fixes any mistakes, and addsthe images to the articleThe SEO expert makes sure that the article meets the right optimization bestpractices & publishes the articleThe marketer uses a combination of advertising & email outreach to make surethat the article is read.Note: Construct the business process diagram and apply the flowcharting process.
Chapter 20 Solutions
MARKETING LOOSELEAF
Ch. 20.1 - Prob. 20.1LOCh. 20.1 - Prob. 20.1LRCh. 20.1 - Prob. 20.2LRCh. 20.1 - Prob. 1MMCh. 20.2 - Prob. 20.2LOCh. 20.2 - Prob. 20.3LRCh. 20.2 - Prob. 20.4LRCh. 20.3 - Prob. 20.3LOCh. 20.3 - Prob. 20.5LRCh. 20.3 - Prob. 20.6LR
Ch. 20.3 - Prob. 20.7LRCh. 20.4 - Prob. 20.4LOCh. 20.4 - Prob. 1MRDCh. 20.4 - Prob. 1MIAMCh. 20.4 - Prob. 20.8LRCh. 20.4 - Prob. 20.9LRCh. 20.4 - Prob. 20.10LRCh. 20 - Prob. 1AMKCh. 20 - Prob. 2AMKCh. 20 - Prob. 3AMKCh. 20 - Prob. 4AMKCh. 20 - Prob. 5AMKCh. 20 - Prob. 6AMKCh. 20 - Prob. 7AMKCh. 20 - Prob. 1BYMPCh. 20 - Prob. 2BYMPCh. 20 - Prob. 3BYMPCh. 20 - Prob. 4BYMPCh. 20 - Prob. 5BYMPCh. 20 - Prob. 1VCCh. 20 - Prob. 2VCCh. 20 - Prob. 3VC
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Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- 1. Discuss the Roles salespeople perform that contribute to the success of the sales organizations. Be sure to list and discuss at least Four roles - Few statements are needed for each role and present them in bullet points format. 2. As a sales manager, what are the skills you would expect your salespeople to possess - List three skills and elaborate.arrow_forwardWrite an informal report based on the text below: Your company, an apparel specialty store chain, has a relatively large number of salespeople. However, management isn't satisfied with the way the company evaluates the individual performance of sales associates. One controversial method involves filming sales transactions. Management finds this intriguing, but you believe the sales staff may find it intrusive. What other methods are used? Select companies similar to yours to determine what they are doing. What are the pros and cons of each? In your view, which method(s) would be best for your company?arrow_forwardWhat is the concept of benchmarking and how it will be used in an audit to determine the effectiveness of the salesforce?arrow_forward
- - One theme of Unit 2 is planning. Make a journal entry that answers the following question: What skills and knowledge do you need to possess in order to develop a useful marketing plan? Thanksarrow_forwardThe designing of sales force strategy and structure, recruit and select, training, compensation, supervise and evaluation are the major steps of ____________. a. Sales force strategy b. Structure of sales force c. Recruiting strategy d. Sales force managementarrow_forwardYou are interviewing for a marketing manager position. As part of the application process, you are being asked to write a report about customer data collection. The company you are applying to makes custom made clothing for men, women, and children. All clothing is made on 3-D printers. The company operates 26 stores in high-end retail outlets on the west and east coast of the U.S. The company also operates a successful website that accounts for more than 80% of sales. Your report needs to: Explain three or more company benefits of collecting customer data. Explain what type of customer data the 3-D printing company should collect and why. Discuss two examples of software tools that would be useful in analyzing the data. Search online to identify software data analysis tools. Discuss how and why these would be useful to your company.arrow_forward
- You have recently been hired as a sales person of a company that distributes electronic products. Your sales manager briefly mentioned to you that you are responsible for implementing sales and marketing strategies. Based on your understanding of the sales work, briefly discuss with your salesforce team, with illustrations, five (5) key responsibilities of salespeople.arrow_forwardYou are now working as a consultant for a major beverage manufacturer, which is an exciting opportunity. Be sure that your strategy for marketing includes a discussion and explanation of the activities that may be taken to increase the company's online exposure, and that this information is included in the plan. Make sure that all of the pages have undergone rigorous testing before the site goes live.arrow_forwardNote : do not copy from other sources, answer should be unique. Thank you! identify and describe the business model element that specifies how the company's product will fulfill the needs of its customer?arrow_forward
- You have taken a position with a big beverage producer as a consultant. Make sure your marketing plan includes a discussion of and description of the steps that may be performed to boost the company's internet visibility. Prior to going live, make sure all pages have been tested extensively.arrow_forwardGiven that Hurd has an effective sales force, does he reallyneed to meet with HP partners as much as he does?arrow_forwardContent marketing can be very hectic mess unless you organize it into clear business process. Consider the following process: The content writer takes up and finishes the first draft of an article. Includes descriptions of any custom images that are to be used in the article. The marketer gathers influencer contact information, to be used for advertising and marketing once the article is done. The editor proof-reads the article , makes points on grammar, style, spelling etc. The designer creates custom images as asked, sending them over to the content writer. The writer takes the comments into consideration, fixes any mistakes, and adds the images to the article. The SEO expert makes sure that the article meets the right optimization best-practices and publishes the article. The marketer uses a combination of advertising and email outreach to make sure that the article is read. Construct the business diagram and apply flowcharting process.arrow_forward
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