MARKETING LOOSELEAF
MARKETING LOOSELEAF
14th Edition
ISBN: 9781264008971
Author: Kerin
Publisher: MCG
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Chapter 20, Problem 5BYMP
Summary Introduction

To develop: The sales plan focusing on the organizational structure which Person X use for the sales force.

Introduction:

The main element in sales management is to develop a sales plan, sales implementation, and sales evaluation.

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You have just become a consultant for a major beverage manufacturer and have joined their team. Be sure that your strategy for marketing includes a discussion and explanation of the actions that may be taken to increase the company's online exposure, and that this information is included in the plan. Before going live, you should make sure that each page has undergone rigorous testing.
TRUE OR FALSE 1. Training provides the salespeople with the unnecessary skills to perform better and to connect well with clients. 2. Sales managers initial planning activity is to develop the company’s vision and mission.  3. Sales training is the first activity you do to identify the source of poor sales performance.
Content marketing can be a very hectic mess unless you organize it into clear businessprocesses. Consider the following process: The content writer takes up & finishes the first draft of an article. Includesdescriptions of any custom images that are to be used in the articleThe marketer gathers influencer contact information, to be used for advertisingand marketing once the article is doneThe editor proof-reads the article, makes points on grammar, style, spelling, etc.The designer creates custom images as asked, sending them over to the contentwriterThe writer takes the comments into consideration, fixes any mistakes, and addsthe images to the articleThe SEO expert makes sure that the article meets the right optimization bestpractices & publishes the articleThe marketer uses a combination of advertising & email outreach to make surethat the article is read.Note: Construct the business process diagram and apply the flowcharting process.
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