MYMARKETINGLAB
2019th Edition
ISBN: 9780135839379
Author: Pearson
Publisher: PEARSON
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Chapter 20, Problem 20.6CTE
Summary Introduction
To discuss: The 2 products in each categories of societal classification of products and the reason for the classification.
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1. Evaluate the strategy Mazda is using to advertise the new MAZDA6 sports sedan. Do you agree with the decision to use a more mature and less playful approach for the MAZDA6 and why?
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Please explain in your own thoughts
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