MARKETING; CONNECT ACCESS
7th Edition
ISBN: 9781260985788
Author: Grewal
Publisher: MCG
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Question
Chapter 20, Problem 2MA
Summary Introduction
To discuss: The benefits of sales career.
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Check out a sample textbook solutionStudents have asked these similar questions
Prepare a pitch to investors as to
why they should invest in your
product. Convince them that you
understand your target audience
and explain how you will reach
them. Practice perspective-
taking, and consider what it
would be like if you were in your
target customer's shoes. Why
might you want the product?
What might be some reasons
you wouldn't buy the product?
Create a slideshow presentation of your pitch
to potential investors. Be sure to include the
answers to these questions:
What is your product, and how exactly does it
promote good health?
Who is your target audience, and what do
you know about them?
What are the ways you intend to advertise to
your target audience?
How will you use different aspects of media
to sell your product?
What makes you sure that your product will
be a success within its target culture?
Who are a company’s best prospects for additional sales and profits? Why?
why might someone want to pursue a career in sales? why not?
Knowledge Booster
Similar questions
- How has your perception of what it would be like to have a career in sales changed since you read this chapter?arrow_forwardIf you had several job offers after graduating, to what degree would the level of challenge stressors in the different jobs influence your choice of which job to take? Why?arrow_forwardSuppose you decide (as did Steve Jobs and Mark Zuckerberg) to start a company. Your product is a software platform that integrates a wide range of media devices, including laptop computers, desktop computers, digital video recorders, and cell phones. Your initial market is the student body at your university. Once you have established your company and set up procedures for operating it, you plan to expand to other colleges in the area and eventually to go nationwide. At some point, hopefully sooner rather than later, you plan to go public with an IPO and then to buy a yacht and take off for the South Pacific to indulge in your passion for underwater photography. With these issues in mind, you need to answer for yourself, and potential investors, the following questions. 7. List three provisions in the corporate charter that affect takeovers.arrow_forward
- Suppose you decide (as did Steve Jobs and Mark Zuckerberg) to start a company. Your product is a software platform that integrates a wide range of media devices, including laptop computers, desktop computers, digital video recorders, and cell phones. Your initial market is the student body at your university. Once you have established your company and set up procedures for operating it, you plan to expand to other colleges in the area and eventually to go nationwide. At some point, hopefully sooner rather than later, you plan to go public with an IPO and then to buy a yacht and take off for the South Pacific to indulge in your passion for underwater photography. With these issues in mind, you need to answer for yourself, and potential investors, the following questions. 8. Briefly describe the use of stock options in a compensation plan. What are some potential problems with stock options as a form of compensation?arrow_forwardYou should be able to identify and make good use of IT for your own benefit and that of the company you work for.arrow_forwardThink of a creative way to reduce the value loss of gift-giving without handing over the cash. State the pros and cons of the method of gift-giving you suggested compared to giving cash.arrow_forward
- Why is it important to have excellent customer service for your customers? in what ways can employers empower their salespeople to provide excellent customer service?arrow_forwardWhich piece of advice would you provide to someone contemplating a career in your field?arrow_forwardAnalyze the prospectuses of five companies (cite them) going public. What are the reasons they state for going public? How are they going to use the proceeds? What are the major risk factors presented?arrow_forward
- what is operating income ?arrow_forwardWould it be ethical for you to write in your personal blog about the positive outlook on a stock that you own, without telling readers that you own the stock? Why or why not?arrow_forwardImagine that you are the owner of a small jewelry store. A customer leaves a family heirloom with you for cleaning. By mistake, a salesperson sells the ring to another customer. How would you handle the situation? Now, imagine that you were the customer who purchased the ring for your fiancé. When the owner calls you to tell you about the situation, what do you do?arrow_forward
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