MARKETING; CONNECT ACCESS
7th Edition
ISBN: 9781260985788
Author: Grewal
Publisher: MCG
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Question
Chapter 20, Problem 7MA
Summary Introduction
To discuss: The ethically troubling and illegal situations professional salespeople face and the manner in which they deal with them.
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- how is pharmaceutical protected by the government?arrow_forwardHow will you advertise the Bible?arrow_forwardChoose a product for which you are interested in creating a marketing plan. It can be a product that already exists, or one you would like to launch. It must be a legal product. Specifically describe your product. The most important requirement for this assignment is that the reader has a clear understanding of your product, what it does for the consumer, and how it works or functions. Some information you should include is the name of your product. If you are choosing to create about a product you would like to launch, be sure to create a name for your product and try to be creative. Explain the features and benefits, making sure to differentiate between these two concepts. The “product” section is the most important of the four Ps of marketing: product, price, place, and promotion. Effectively completing this part of the project should set you up for success for the rest of the project.arrow_forward
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- Pick a product that comes in a jar or bottle that advertises benefits to your urinary system: 1) What is this product? 2) How does it benefit your urinary system in detail down to the cellular level. 3) What urinary ailments does it claim to fix? 4) Are the studies underlying these beneficial effects fully legitimate? For example, do they come from within-company sources or from outside reviewers?arrow_forward. How do consumer protection laws regulate the sale and distribution of goods and services, and what remedies are available to consumers in the event of a breach?arrow_forwardWhat is the difference between unethical selling and illegal selling practices? Give one example of each.arrow_forward
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