MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Question
Chapter 20.3, Problem 1PC
Summary Introduction
To discuss: What sales managers need to do to manage their sales force successfully.
Introduction: Sales management is an integrated activity, which involves the planning, control of personal selling activities, and directions. The activities such as recruiting, selecting, training, motivating, compensating, and evaluating the performance also come under sales management.
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