MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Chapter 20, Problem 8MA
Summary Introduction
To discuss: The reasons why an organic shaving cream manufacturer uses manufacturer’s representatives and Company G uses a company sales force.
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- Why should a salesperson take the time to qualify sales leads?arrow_forwardThink back to publicity you have heard recently about acompany or its products. If it was good publicity, how was itgenerated, and what media were used? If it was bad publicity, where did you learn about it, and how did the firm try tocontrol or neutralize it?arrow_forward
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