MARKETING
MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Chapter 20, Problem 2MA
Summary Introduction

To discuss: The benefits of sales career.

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Your best friend is considering a career in sales. What are the benefits of a sales career that you would share?
You’re working in a call center that provides support to customers who are trying to install your company’s product at home. While working with an inexperienced customer over the telephone, you realize that she’s having trouble following your directions. What are some ways you can help customers even when they can’t see you face-to-face? .You’re working in a call center that provides support to customers who are trying to install your company’s product at home. While working with an inexperienced customer over the telephone, you realize that she’s having trouble following your directions. What are some ways you can help customers even when they can’t see you face-to-face?
You are a Benefits Manager at a privately held, retail organization.  In January, you were notified that health insurance premiums have increased, and as a result, changes need to be made to the existing benefit package for the next year. The owners of the company want to keep the employee contribution to health insurance the same and therefore cuts will need to come from other voluntary benefits offerings.  Current voluntary benefits include Paid Time Off, Holiday Pay, Life Insurance, Long Term Disability, Dental Insurance, Tuition Reimbursement, and an Employee Assistance Program.    what information and data would be good togather make an informed decision regarding the benefits that should be eliminated or reduced for the next benefit year?  , assume  both the Employee Assistance Program and Tuition Reimbursement benefits were eliminated.  What qualitative and quantitative metrics would you recommend tracking to evaluate these actions
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