MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Chapter 20, Problem 9MA
Summary Introduction
To discuss: The merits and demerits of objective and subjective bases of evaluation.
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Students have asked these similar questions
In today's current economy as budgets shrink, organizations have to make tough decisions about operational vs. support activities and their related costs. As a support department, Training and Development can be especially vulnerable to cost cutting measures.
assume that you are a Training and Development Director and your CEO has just informed you that many of your current training programs (including management development programs) are being cut. Second, determine what quantitative and qualitative metrics that you should gather prior to responding to this information.
Give a "rebuttal" response in which you inform the CEO that this is not a good decision for the company (hint: be sure to provide justification in your response).
You are the new dean of the college of business administration at a major university. One of the first tasks you have undertaken is a review of the salaries of your non-tenured faculty members. You note that the OB instructor has similar credentials to the marketing instructor, but is paid $5,000 less per year for similar teaching duties. You are also aware that faculty members recently found out salaries of all instructors when the payroll office erroneously sent an email with that information attached. Based on your knowledge of equity theory, what reactions to the inequity might you expect, and how would you address them?
Suppose you are faced with the following problems as a sales manager
Salespeople are not spending adequate time to develop new customers and
Salespeople are selling profitable products less than non-profitable and easy to sell products to achieve their sales volume quotas.
Suggest a compensation plan to solve these problems.
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