Production and Operations Analysis, Seventh Edition
7th Edition
ISBN: 9781478623069
Author: Steven Nahmias, Tava Lennon Olsen
Publisher: Waveland Press, Inc.
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Chapter 2.4, Problem 9P
Summary Introduction
To explain: The meaning of the prediction made by economists which says that the interest rates will be under 10 percent for the coming 15 years.
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Discuss the following statement: “Economists are predicting that interest rates willcontinue to be under 10 percent for at least 15 years.”
This type of analysis is most appropriate when the past is a good predictor of the future.
Use the below formula to calculate the CLV for the following:
A manager of a cable company wants to determine if it is strategic to acquire the Brett family, by estimating their household-level CLV. The manager estimates that it will cost the company $80 (A) to get the Bretts’ to switch, and the Bretts’ will generate $150 profit each year (M), with a $30 annual marketing cost to retain them (C). The estimated retention rate (r) is 65%, and the current discount rate is 5%.(d)
i) CLV=
ii) Based on your calculation, are the Brett’s profitable to the cable company?
Chapter 2 Solutions
Production and Operations Analysis, Seventh Edition
Ch. 2.4 - Prob. 1PCh. 2.4 - Prob. 2PCh. 2.4 - Prob. 3PCh. 2.4 - Prob. 4PCh. 2.4 - Prob. 5PCh. 2.4 - Prob. 6PCh. 2.4 - Prob. 7PCh. 2.4 - Prob. 8PCh. 2.4 - Prob. 9PCh. 2.6 - Prob. 10P
Ch. 2.6 - Prob. 11PCh. 2.6 - Prob. 12PCh. 2.6 - Prob. 13PCh. 2.6 - Prob. 14PCh. 2.6 - Prob. 15PCh. 2.7 - Prob. 16PCh. 2.7 - Prob. 17PCh. 2.7 - Prob. 18PCh. 2.7 - Prob. 19PCh. 2.7 - Prob. 20PCh. 2.7 - Prob. 21PCh. 2.7 - Prob. 22PCh. 2.7 - Prob. 23PCh. 2.7 - Prob. 24PCh. 2.7 - Prob. 25PCh. 2.7 - Prob. 26PCh. 2.7 - Prob. 27PCh. 2.8 - Prob. 28PCh. 2.8 - Prob. 29PCh. 2.8 - Prob. 30PCh. 2.8 - Prob. 31PCh. 2.8 - Prob. 32PCh. 2.9 - Prob. 33PCh. 2.9 - Prob. 34PCh. 2.9 - Prob. 35PCh. 2.9 - Prob. 36PCh. 2.9 - Prob. 37PCh. 2.10 - Prob. 38PCh. 2.10 - Prob. 42PCh. 2.10 - Prob. 43PCh. 2.10 - Prob. 44PCh. 2.10 - Prob. 45PCh. 2 - Prob. 47APCh. 2 - Prob. 48APCh. 2 - Prob. 49APCh. 2 - Prob. 50APCh. 2 - Prob. 51APCh. 2 - Prob. 52APCh. 2 - Prob. 53APCh. 2 - Prob. 54APCh. 2 - Prob. 55APCh. 2 - Prob. 56APCh. 2 - Prob. 57APCh. 2 - Prob. 58AP
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