MARKETING CONNECT ACCESS
MARKETING CONNECT ACCESS
6th Edition
ISBN: 9781260444780
Author: Grewal
Publisher: MCG CUSTOM
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Chapter 3, Problem 1MA
Summary Introduction

To discuss: Person A’s social media strategy using four E framework.

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Explanation of Solution

The four E framework of Person A are the following:

  • Excite customers with relevant offers
  • Educate customers about offers
  • Experience products
  • Engage with the company

Social media strategy using four E framework are the following:

  • Excite customers: Person A offering new products and unique products to customers with the help of social media.
  • Educate customers: Person A provides online forums for customers for the purpose of getting quick answers to the product questions and worries.
  • Experience products: Person A provides experience products to customers.
  • Engage with company: Customers can interact with Person A with a real time conversations and instant chat with the help of various social Medias such as F, T, L, G etc. Customers can interact with the brand through with the help of these medias. The new media helps Person A to analyze and learn from client conversations.

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