EBK OM
6th Edition
ISBN: 9781305888210
Author: Collier
Publisher: YUZU
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Question
Chapter 3, Problem 2DQ
Summary Introduction
Interpretation:Order qualifiers and winners of the automobile business are to be determined.
Concept Introduction:Order qualifiers are the competitive standards that make the products of a firm viewed and accepted as fit for purchase by consumers while on the other hand order winners are the standards that separate the products and services from one business to another while contributing towards winning a business.
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Students have asked these similar questions
Select a business with which you are familiar, and identify examples of order qualifiers and winners. You might also research the businesses on the Internet or visit the library.
What do the expressions order winner and order qualifiers mean? What was the order winner for your last major purchase of a product or service?
What is meant by the terms order qualifiers and order winners?Explain why they are important.
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