EBK OM
6th Edition
ISBN: 9781305888210
Author: Collier
Publisher: YUZU
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Question
Chapter 3, Problem 5DQ
Summary Introduction
Interpretation: Reason for considering sustainability a strategy and not a competitive priority is to be discussed.
Concept Introduction: Sustainability refers to ability of any company to stay at a certain level of compliance which can enhance their brand reputation over the long term.
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