EBK OM
6th Edition
ISBN: 9781305888210
Author: Collier
Publisher: YUZU
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Chapter 3, Problem 3CQD
Summary Introduction
Case Summary:The L Care Company produces fertilizers, seeds and other grass field products which are used in parks, fields, etc. Its aim is to target a specific range of customers and produce quality oriented products rather than selling cheap products. It also aims to deliver goods on time and use effective brand strategy.
However, its competitor used an application for delivering its goods, services with no hassles and no toxicity.
Interpretation: Revised strategy for today’s market place is to be framed.
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