Marketing: Real People, Real Choices (9th Edition)
9th Edition
ISBN: 9780134292663
Author: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Publisher: PEARSON
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Chapter 3, Problem 6QA
Summary Introduction
To determine: The ways used by firms in BCG model for portfolio analysis in planning for their SBUs.
Introduction: Portfolio analysis is a management tool that is basically used for evaluating company’s business mix. This helps to assess the company’s potential in strategic business units. The BCG growth is a matrix through which a firm can analyze its different SBU portfolio and products.
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how do firms use the BCG model for portfolio analysisin planning for their SBUs?
The Boston Consulting Group (BCG) Matrix is a useful strategic tool. Another classic portfolio planning method useful to marketers is the GE/McKinsey Matrix (see www.quickmba.com/strategy/matrix/ge-mckinsey/). How is the GE/McKinsey Matrix similar to and different from the BCG matrix?
Why does Portfolio analysis encourages top management to evaluate each of the corporation’s businesses individually and to set objectives and allocate resources for each?Give examples
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Marketing: Real People, Real Choices (9th Edition)
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- How will you use your strategic analysis and portfolio selection in portfolio analysis?arrow_forwardCompare the chase planning strategy to the level planning strategy for developing sales and operations plans.arrow_forwardDo we need portfolio management? Why? Answer based on your own understanding.arrow_forward
- The Boston Consulting Group (BCG) matrix is a usefulstrategic tool. Another classic portfolio planning methoduseful to marketers is the GE/McKinsey matrix (see www.quickmba.com/strategy/matrix/ge-mckinsey/ ). How is theGE/McKinsey matrix similar to and different from the BCGmatrix?arrow_forwardHow would MMM use the BCG portfolio analysis to assess their product / business strategy? Please do fast ASAParrow_forwardWhat is the role of financial planning in the overall planning process, and what specific areas does it cover, such as budgeting, forecasting, and financial analysis?arrow_forward
- Why does the advantage of Portfolio analysis that is commonly used in strategy formulation is encourages top management to evaluate each of the corporation’s businesses individually and to set objectives and allocate resources?arrow_forwardWhat is a portfolio analysis? What purpose does it serve formarketers?arrow_forwardPortfolio models are models that handle several strategic business units in one analysis. Do you classify the Boston Consulting Group (BCG) Model as one of the portfolio models? Justify and explain the characteristics of the four (4) quadrants strategies of a BCG model illustrating the 4 quadrants?arrow_forward
- You are required to select a case study either by using the organization you are working for or any other company of your choice and explain which generic strategy it is applied.Also, you are required to position the company on the BCG Matrix of the portfolio management section and explain why.arrow_forwardwhat is the basic strategy model for amazonarrow_forwardIdentify the six steps in the marketing planningprocess.arrow_forward
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