MYLAB MARKETING W/PEARSON ETEXT--ACCES
13th Edition
ISBN: 9781323432082
Author: Armstrong
Publisher: PEARSON
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Chapter 4, Problem 2BLC
Summary Introduction
To discuss: MIS framework of C Company
Introduction:
Marketing information system (MIS) is the information about the market, consumer, and their needs and preferences. Marketing information system refers to the information available to the marketers to take a quick decision and also to know about the consumers’ needs and preferences. This helps to identify the actionable consumers.
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Apply the MIS framework to Converse (a Nike company). How might Converse go about assessing marketing managers’ information needs, developing the needed information, and helping managersto analyze and use the information to gain actionable customer and market insights?
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Chapter 4 Solutions
MYLAB MARKETING W/PEARSON ETEXT--ACCES
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