EBK MARKETING
EBK MARKETING
6th Edition
ISBN: 8220103676250
Author: Grewal
Publisher: YUZU
Question
Book Icon
Chapter 4, Problem 2CCS
Summary Introduction

Case summary:

In the contemporary scenario manufactures producing specifically designed tablet for children. Producing and selling technology for children is more profitable opportunity. Clinic A in the Country U says that children younger than two years interact with screen device that will negatively impact kid’s brain development, emotional and cognitive skills. The increased screen time result in risk of obesity, behavioral problems and irregular sleep.

In spite of warnings companies continue produce technology products for new born babies. The product T having small chairs with an iPad few inches from kids face is helps to development of children’s brains development. Parents can be adjust the visual presentation time of iPad .Now a days companies providing products and services according to parents and child demand.

To discuss: whether parents or companies are more ethically responsible in relation to children and screen time.

Blurred answer
Students have asked these similar questions
Assess British American Tobacco social responsibility standpoint regarding controversy surrounding marketers that take unfair advantage of vulnerable groups or promote potentially harmful products
Ethics Marketers in numerous industries can benefit from conducting market research on children. What do you think is the youngest age that would be appropri- ate to conduct research on a child? Why did you select this age?
Can you explain why using facial recognition technology in public without consumers' consent violates the ACM code of ethics and conduct?
Knowledge Booster
Background pattern image
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Text book image
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Text book image
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:9781337407595
Author:Lamb
Publisher:Cengage
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning