Marketing (Looseleaf) - With Access
Marketing (Looseleaf) - With Access
12th Edition
ISBN: 9780133792591
Author: Armstrong
Publisher: PEARSON
Question
Book Icon
Chapter 4, Problem 4.10MA
Summary Introduction

Case summary:

Recently marketers use different modes and methods to predict and identify the needs and wants of the customers. The online media paves a way to identify the customers’ characteristics, lifestyle, and personality traits.

Many researches from university C analyzed that the likes used in media F, mobile application, and websites. It can be used as a tool to identify the customers prefers and needs.

To discuss: The characteristics shown on the website about Person X’s ‘likes’.

Online marketing:

Online marketing is the marketing of products or services through internet and used by companies to sell goods and services directly to consumers.

Blurred answer
Knowledge Booster
Background pattern image
Recommended textbooks for you
Text book image
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Text book image
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Text book image
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:9781337407595
Author:Lamb
Publisher:Cengage
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning