Marketing (Looseleaf) - With Access
12th Edition
ISBN: 9780133792591
Author: Armstrong
Publisher: PEARSON
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Chapter 4, Problem 2ALC
Summary Introduction
To discuss: The role of marketing information system.
Introduction:
Marketing information system (MIS) is the information about the market, consumer, and their needs and preferences.
Summary Introduction
To discuss: The individual components linked with MIS and their contribution.
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You MUST use your chosen client ( COMCAST) and include sources as this is research based.***
 each part should be 1–2 paragraphs or several bullet points in length.
Part 1: Competitive Advantages
List the competitive advantages of the product, service, or organization you’re focusing on: the things that make it different from competitors in positive ways.
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*Application strategy with reason
*Two advantages
1. b)Â From the perspective of your department and management level, discuss the effect of the PESTLE Analysis.
Suggest ONE factor from three of the six external influences (PESTLE) that may be upsetting the business process(es) you have chosen and ONE factor from three of the six external influences (PESTLE) that may interrupt customers’ experiences.
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Marketing researchers do not always go through the steps in themarketing research process in sequential order. Provide an example of aresearch project that might not follow this sequence.
Chapter 4 Solutions
Marketing (Looseleaf) - With Access
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