Marketing: An Introduction (12th Edition)
Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
Question
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Chapter 4, Problem 4.15VC
Summary Introduction

Case summary:

D Company is a pizza delivery company which delivers pizzas within 30 minutes with hot. Later, people interest on D Company was gradually decreasing as thy say pizzas of D Company are horrible. D company decides to make a research on this issue through marketing research techniques.

Characters in the case:

  • Company D

To discuss: Whether the research process of D Company done in an effective way.

Marketing research:

Marketing research is an organized design, meeting of data, investigating on the collected data, and reporting of data to the marketing situation.

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