PRIN.OF MARKETING CUSTOM(LL) W/ACCESS
PRIN.OF MARKETING CUSTOM(LL) W/ACCESS
16th Edition
ISBN: 9781323356265
Author: Kotler
Publisher: PEARSON C
Question
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Chapter 4, Problem 4.18CC
Summary Introduction

Case summary:

The case explains on oracle, its blessing and a curse. The tsunami of data surging for the corporations of all sizes and shapes is broadly termed to be a significant issue in the corporate strategy at present. Oracle has specialized in computer software and hardware products from the year 1977. Moreover, it also explains oracle towards the rescue, and its struggling for a piece of pie.

To determine: The ways that oracle can give client customers with the capability to build a good relationship with the customers.

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