PRIN.OF MARKETING CUSTOM(LL) W/ACCESS
PRIN.OF MARKETING CUSTOM(LL) W/ACCESS
16th Edition
ISBN: 9781323356265
Author: Kotler
Publisher: PEARSON C
Question
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Chapter 4, Problem 4.5DQ
Summary Introduction

To discuss: The differences and similarities on the research when it is conducted in domestic and international market.

Marketing research:

Marketing research is an organized design, meeting of data, investigating on the collected data, and reporting of data according to the marketing situation.

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