MARKETING 2018
19th Edition
ISBN: 9780357033753
Author: Pride
Publisher: CENGAGE L
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Chapter 4, Problem 4DRQ
Summary Introduction
To discuss: Strategic philanthropy and its difference from the efforts of traditional philanthropy.
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What is strategic philanthropy? How does it differ frommore traditional philanthropic efforts?
Is philanthropy morally superior to strategic
A philanthropy program examples?
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- Choose one major corporation and investigate how closely its philanthropic efforts are strategically aligned with its core competencies. Visit the company’s website, read its annual reports, and use other sources to justify your conclusions. Develop a chart or table to depict how the company’s core competencies are linked to various philanthropic projects and stakeholder groups. Finally, provide an analysis of how these efforts have affected the company’s performance.arrow_forwardIs philanthropy morally superior to strategic CSR? Why or why not?arrow_forwardWhat are the most important ethical considerations that businesses should consider when developing and implementing their corporate marketing strategies? And how can businesses balance the need to generate profits with the responsibility to act ethically and in the best interests of their stakeholders, including customers, employees, and the wider community?arrow_forward
- Start by defining social impact. Why does it need to be measured and why should social entrepreneurs quantify social impact? How would you measure the social impact of your venture?arrow_forward(1) Given that “society” is not an organized entity, howcan society decide what the responsibilities ofbusiness are in a CSR context? (2) Is philanthropymorally superior to strategic CSR? Why or why not?arrow_forwardIs it "unethical" or at least socially irresponsible for a company to make no charitable contributions whatsoever? Support your answer?arrow_forward
- What is a political action committee (PAC), a lobbyist, and what is dark money? How do these approaches influence political decisions, laws and regulations? What are the positives and negatives to society and businesses?arrow_forwardWHAT IS THE ROLE OF BUSINESS IN SOCIAL AND ECONOMIC DEVELOPMENT? WHAT IS FOUNDATION OF THE PRINCIPLES OF BUSINESS ETHICS? WHAT IS SOCIAL RESPONSIBILITY OF ENTREPRENEURS? WHAT IS BUSINESS BEYOND PROFIT?arrow_forwardIn the midst of pandemic, if you’re going to pursue the social entrepreneurship career what would it be and why? Kindly state a social mission stating your reason of existence.arrow_forward
- What is Corporate Social Responsibility? Who are the stakeholders? How to identify the key stakeholders of a particular company? Why is it necessary for a company to have ethical and philanthropic responsibility? What are some examples of philanthropic responsibility?arrow_forwardwhat are the duties and responsibilities of a social entrepreneur and what are their skill/competencies?arrow_forwardA. what is "Concept of public good" for you.Explain.arrow_forward
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