Marketing Principles, SME 2011 Babson College
15th Edition
ISBN: 9781308605654
Author: N/A
Publisher: McGraw Hill Create
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Chapter 4, Problem 5MA
A company that makes vitamin-infused drinks and other “healthy” snacks has the following mission statement: “Our goal is to profitably sell good-tasting, healthy products and to better society.” Although its products are organic, they also are relatively high in sugar and calories. The company gives a small portion of its profits to the United Way. Evaluate its mission statement in terms of the four principles of conscious marketing.
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Marketing Principles, SME 2011 Babson College
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