Case summary:
The most important trend prevailing ion the modern scenario is the idea of go green. Consumers are more interested in green products. The company T introduces the modern version of electric cars in the market. Company T remains the gold standard of electric cars.
The company T electric car is not affordable to everyone and to resolve this issue company T introduces entry-level model 3 at a lower price. Company T’s cars main features are that its over-the-air software, which automatically and regularly update the car's software when they plugged in the overnight.
The G is also a famous electric car producer that concentrates more on solving the problems due to climate change and to help drivers to overcome the problem of congestion in cities. The electric car of G is cheaper and it only launched in country C under the company D. The introduction of the E100 model leads to a booking of 5000 cars for the first 200 models of E100 cars. G plans to expand its availability to overall country C.
To discuss: Whether the market T or market G is more successful according to person X’s view point.
Want to see the full answer?
Check out a sample textbook solution- What percentage of General Motors’ vehicle sales are outside of the United States? Trends? Which countries outside of the United States buy the most General Motors vehicles (list at least the top three)?arrow_forwardYou are the Marketing Director of a multinational company. As part of your job, you have been asked to introduce a new bike brand in the UAE market. Therefore, you have to start with an analysis of the impact of the macro environment. Choose ANY 3 macro environmental forces and explain how these forces could affect the success of the new bike brand.arrow_forwardExplain how market segmentation makes it possible for car manufacturers to sell everything from a $30,000 Kia to a $183,000 Porsche. They are both vehicles and offer the same benefit of transportation, so how can they offer such different price points?arrow_forward
- Movie rental stores used to be a vibrant business within the United States, but with the invention of streaming, it is now considered a dying industry and it's hard to find any movie rental establishments still open anywhere in the country. Which of the following economic concepts best illustrates this phenomenon? O Price Taker Markets O The Principle-Agent Problem The Income Effect O Creative Destructionarrow_forwardFollowing are the key benefits of being a market pioneer, EXCEPT Creating customer switching costs Lower market uncertainty than later entrants Securing scarce resources Creating technological standardsarrow_forwardWalmart has been one of the most successful companies in the retail industry because of its ability to sell products at “everyday low prices.” What competitive strengths of Walmart gave this advantage over its competition?arrow_forward
- When can market fail? List and briefly explain at least 2 instances of market failure(explain why companies do not address these but government needs to do so). Compare and contrast economic policies with social assistance policies.arrow_forwardAnalyze the prices of coca cola's competitors and then compare with it ?arrow_forwardLG developed Televisions with high quality speakers, and refrigerators with smaller freezers in India. This is an example ofarrow_forward
- Several airlines, such as Air Asia, are pursuing a strategy to become a “retailer” of travel/tourism services, selling more than airline products. What is the rationale behind this move, and what are the pros and cons?arrow_forwardThere are a number of places in which society does not allow a market to function. There is no legal market for babies, for example (although there are markets for sperm, eggs, and wombs for rent). Markets for transplantable organs are also not legal. You cannot, for example, sell a kidney on eBay. What would be the advantage of allowing markets to function freely in these areas? On the other hand, what is the case for prohibiting these markets from forming?arrow_forwardBMW is the ultimate driving machine. Manufactured bythe German company, Bayerische Motoren Werke AG, BMW stands for both performance and luxury. The company was founded in 1916 as an aircraft-engine manufacturer and produced engines during World War I and World War II. It evolved into a motorcycle and automobile maker by the mid-20th century, and today it is an internationally respected company and brand with €53 billion (about $76 billion) in revenues in 2008.BMW’s logo is one of the most distinct and globallyrecognized ever created. The signature BMW roundel looks like a spinning propeller blade set against a blue sky background—originally thought to be a tribute to the company’s founding days as an aircraft engine manufacturer. Recently, however, a New York Times reporter revealed that the logo, which features the letters BMW at the top of the outer ring and a blue-and-white checkereddesign in the inner ring, was trademarked in 1917 and meant to show the colors of the Free State of…arrow_forward
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning