MARKETING; CONNECT ACCESS
7th Edition
ISBN: 9781260985788
Author: Grewal
Publisher: MCG
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Chapter 5, Problem 6MA
Summary Introduction
To discuss: Whether online storefront offers benefits to small producers and the benefits provided by them to customers.
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- What technical benefits might a business gain? benefit from selling via Amazon rather on their own e e-commerce?arrow_forwardThe business market consists of four major categories of customers: producers, resellers, governments, and institutions. Explain with examples?arrow_forwardImagine you are considering starting your own retail business. Narrow your business ideas to selling one type of perishable goods (such as a bakery) and one type of non-perishable goods (such as a clothing boutique) and share that decision with the class. Discuss the pros and cons of selling each type of item. Between the perishable items or non-perishable items businesses, which would you choose? Why? share one perishable goods business and one non-perishable goods businessdiscuss pros and consdisclose which business you would pursueexplain why you made the decision that you didarrow_forward
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