Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134132259
Author: Armstrong
Publisher: PEARSON
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 5, Problem 5.19MML
Summary Introduction
To discuss: The new products' characteristics that have an effect in the adoption rate and determine the characteristic that would quickly effect on the social media and new digital services that would be accepted by the consumers of Country U.
Introduction:
The process that has a series of stages that a consumer might adopt to a new service or a product is known as consumer adoption stages.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
Is it fair to single out specific products for restrictions such as New York City’s proposed size cap on soft drinks? Discuss this argument from all sides of this issue: government, soft drink marketers, and consumers. (AACSB: Written and Oral Communication; Reflective Thinking)
Coca-Cola is the most recognizable brand in the world. How did the company achieve this distinction? What has the company done in its marketing mix in terms of product, price, distribution, and marketing communications that has created such tremendous brand equity and loyalty? How has advertising aided in building the brand? (Students might want to visit Coca-Cola’s Website for help at http://www.coca-cola.com/global/glp.html (Links to an external site.)Links to an external site.)
Explain which product/market expansion grid strategyPC-makers are currently pursuing to deal withthe threat of post-PC devices. Is this a smart strategy?(AACSB: Written and Oral Communication; ReflectiveThinking)
Chapter 5 Solutions
Marketing: An Introduction (13th Edition)
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- 1. Evaluate the strategy Mazda is using to advertise the new MAZDA6 sports sedan. Do you agree with the decision to use a more mature and less playful approach for the MAZDA6 and why? 2. What recommendations would you make to Mazda regarding its integrated marketing communications strategy as the company moves forward? 2 things Please explain in your own thoughtsarrow_forwardWith social media becoming increasingly important and fewer people are watching traditional commercials on television, what does Procter and Gamble need to do to maintain its strong brand images? Can online or digital marketing be helpful? If so, how will they promote in social medias or online and digital platforms? Is there also other marketing strategy choice to maintain their brand images with the increasing number of consumers being more exposed to online platforms? Please elaborate answer.arrow_forwardWhat businesses in your country are using online, social media, or mobile marketing? How do people respond to such marketing? Is it acceptable and effective? (AACSB: Written and Oral Communication; Reflective Thinking)arrow_forward
- Full test marketing is not always used. What does test marketing involve, and what are the alternatives? Find a local example of an alternative approach. (AACSB: Written and Oral Communication)arrow_forwardName and briefly describe the important decisions in developing and marketing individual products and services. (AACSB: Written and Oral Communication)arrow_forwardDiscuss a recent change in the technological environment that impacts marketing. How has it affected buyer behavior and how has it changed marketing? (AACSB: Written and Oral Communication; Reflective Thinking)arrow_forward
- Assume you have joined an organisation “WealthMax” that deals with investors who areinvesting in various financial products like Mutual Funds, Equity, Cryptocurrencies, ETF,etc. The company is not available on any online platform. The online visibility is ZERO.You are a modern-day digital marketer and you have decided to increase the online visibility of the brand WealthMax. What are the various ways through which you will promote yourbrand online? Explain minimum five platforms with explanation to increase onlineawareness. (All answers to be explained in 1000 words having Introduction ,Concepts and Application & Conclusion)arrow_forwardAssume you have joined an organisation “WealthMax” that deals with investors who areinvesting in various financial products like Mutual Funds, Equity, Cryptocurrencies, ETF,etc. The company is not available on any online platform. The online visibility is ZERO.You are a modern-day digital marketer and you have decided to increase the online visibility of the brand WealthMax. What are the various ways through which you will promote yourbrand online? Explain minimum five platforms with explanation to increase onlineawareness.arrow_forward‘Hungry Naki’ is a Bangladeshi based online food ordering and delivery service company who started their operation in 2013. However, currently they are using social media such as Facebook, Twitter, or linkedin to promote their services aggressively besides other traditional media.How effective do you think this strategy is ? If you are in the position to improve their Marketing strategies what would you suggest? Explain.arrow_forward
- What are your thoughts on the use of children’s online games to disguise marketing to them? Do you consider this practice to be ethical or unethical? Link is listed below https://www.nytimes.com/2011/04/21/business/21marketing.htmlarrow_forwardThis sources of new ideas not only have suggestions for completely new products, but they can also help in marketing the entrepreneur's newly developed products. Select one: a. Government b. Existing Products and Services c. Consumers d. Distribution channels If the main product is Iphone 13 Pro Max, then its complementary technology is: Select one: a. Phone case b. Airpods c. All mentioned d. Tempered glass screen protectorarrow_forwardMobile phone, once seen as a fashion accessory, has been one of the fastest growing technologies and necessities in the world to date. Against the backdrop:1. Interpret and describe the significance of the role of product designers in light of what was already know about products2. Explain any new understanding.3. Propose a model to that effectarrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning