Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Question
Chapter 5, Problem 5CTE
Summary Introduction
To discuss: The reasons on whether companies continue to use email to communicate with customers.
E-marketing is a procedure of preparation and executing the formation, dissemination, promotion and evaluating of goods and services in a modernized, organized condition, for example, the World Wide Web and Internet to encourage trades and fulfil consumer needs.
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Contemporary Marketing (MindTap Course List)
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