Contemporary Marketing (MindTap Course List)
Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 5, Problem 5CTE
Summary Introduction

To discuss: The reasons on whether companies continue to use email to communicate with customers.

E-marketing is a procedure of preparation and executing the formation, dissemination, promotion and evaluating of goods and services in a modernized, organized condition, for example, the World Wide Web and Internet to encourage trades and fulfil consumer needs.

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One factor that appears to impede growth in online sales isconsumers’ fear of receiving unsolicited email after a purchaseis made. Given that fear, should companies continue to useemail to communicate with customers? If so, how?
Please assist with the following question:You have been hired by a local department store that intends to increase its presence on socialmedia to increase sales through advertising. Your team has been asked to collect data on socialmedia patterns that can be used to predict the outcomes for the company.Your group is expected to interview at least 30 random persons about their purchasing habits inorder to determine if social media influences their buying behavior. Record the following foreach respondent:1. Gender2. Income3. The number of social media platforms they use on a daily basis a. Discuss what measure of central tendency is the most appropriate for each variable.b. State why the use of a histogram is an appropriate or an inappropriate way to describe thevariable income
Should organizations fear websites where consumers post negative messages about products and services? What actions can companies take in response to this disruptive influence?
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