Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 5, Problem 7ALR
Summary Introduction
To discuss: The ways firms can alleviate some of the privacy concerns of online shoppers.
Web presence is the area on the World Wide Web (WWW) where an individual, business or other element is characterized. There can be, and frequently are various online locations in which an individual or business can be discovered, along these lines expanding their web presence.
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Discuss ONE privacy issue that could arise with ad-hoc sales. (distribution company)
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Contemporary Marketing (MindTap Course List)
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- Discuss the ethical considerations related to CRM, such as data privacy and customer consent.arrow_forwardEvaluate the specific metrics that are crucial for assessing customer satisfaction in e-commerce.arrow_forwardOutline specific actions online shoppers can taketo ensure that they are dealing with a legitimate and reputable Web site.arrow_forward
- Law What are the legal requirements and considerations for businesses engaging in e-commerce, including online contracts, consumer protection laws, and data privacy regulations?arrow_forwardSuppose your company has an e-commerce Website for selling different types of goods and services. Discuss the followings: Ethical concerns associated with storing and analyzing user data?arrow_forwardDiscuss ONE privacy issue that could arise with ad-hoc sales.arrow_forward
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