Marketing - Standalone book
Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 5.3, Problem 1MRD
Summary Introduction

To discuss:  Whether Person X could find any subliminal texts in the cover of the given book.

Introduction:

The ethics is a branch of philosophy, which involves defending, systematizing, and suggesting the concepts of correct and incorrect conduct.

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Select any one popular TV advertisement for any product/service that you find ethicallywrong/inappropriate/ offensive. Using any one ethical decision making model (threemodels covered in class during session1, chapter 2, or any other model) analyse andexplain the ethical issues involved and why they are wrong /inappropriate /offensive,from the perspective of any three relevant stakeholders eg consumers, company/brand,section of society involved or targeted eg women, children etc.
Write in 500 words, the top five benefits of posting a classified advertisement
In what ways do you think  children are impacted by advertising in real life when they watch movies, commercials, play video games or interface with social media?
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