MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Question
Chapter 5.4, Problem 2PC
Summary Introduction
To determine: The difference between country culture and regional culture.
Introduction: The marketing, where a message is conveyed to a specified group of potential customers who belong to a particular culture is termed as cultural marketing. The advantage of this culture is made by turning it into opportunities and the customers are persuaded for buying those products.
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1. Describe the processes involved when a person assimilates into a new host culture.
2. Why might a marketer be interested in the second largest ethnic group in a market? Is this group difficult for marketers to reach?
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What is the definition of culture?
a.
Shared economy
b.
Shared beliefs
c.
Shared DNA
d.
Shared environment
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