MARKETING:REAL PEOPLE,REAL CHOICES
MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
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Chapter 6, Problem 14QA
Summary Introduction

To determine:The importance of social class to marketers.

Introduction:

Different groups on the basis of social positions, people are divided in different segments.

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