To discuss: The internal influences that could affect the consumer’s decisions when they are exposed to stimuli before or while visiting the Company S location.
Case summary:
Company S is a leading coffee chain. This company is evaluating its business and is looking to make various decisions so as to improve the performance and the financial aspect.
Company could see that the special evening food menus percentage is changes but the opportunity for afternoon visitors is still high. Company has decided to change its strategy and to focus more on afternoon visitors and has though of including few more items in the menu for these afternoon visitors and company has also evaluated the its competitors strategy and has tried to work on the financial aspect also as the company is at a more mature stage of growth and the industry overall is in a state of overcapacity in the U.S. So, in short company has done its S.W.O.T analysis.
Want to see the full answer?
Check out a sample textbook solutionChapter 6 Solutions
MARKETING:REAL PEOPLE,REAL CHOICES
- What is a decision attitude?arrow_forwardHow do situational influences, such as the physical en- vironment and time, shape consume, purchase decisions?arrow_forwardWhat products do you think generally areassociated with nominal, limited, and extendeddecision making? Under what conditions, if any,would these products be associated with a differentform of decision making?arrow_forward
- What could make a laptop and an Ipad high involvement purchases? What kind of situations or consumers could feel this purchase as low-involvement purchase?arrow_forwardName the types of consumer decision-makingprocesses. List some products you have bought usingeach type. Have you ever bought a product on impulse?If so, describe the circumstances.arrow_forwardAbraham Maslow sought to explain why people are driven by particular needs at particular times. Which of the Maslow’s needs applies to the following situations: a. Purchasing the newest, fastest personal computer b. Purchasing food at lunchtime. c. Adjusting your clothing choices to reflect the latest trends d. Raising funds for effort to save an endangered animal species e. Purchasing a new, advanced form of water filter for your home. Explain the reason for your choice.arrow_forward