MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
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Chapter 6, Problem 7QA
Summary Introduction
To determine:The concept of behavioral learning and cognitive learning, and its uses to marketers.
Introduction:
Behavioral learning can be best described as the study of learning of individuals and its measurement. Earlier it was demonstrated that the learning process of humans follow the same way that animals used to do.
Cognitive means "cognition", which can be termed as the process in which a mental action is being taken to understand and acquire the knowledge through experience, senses, and thought process.
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Chapter 6 Solutions
MARKETING:REAL PEOPLE,REAL CHOICES
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