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Business Marketing MARKETING:REAL PEOPLE,REAL CHOICES

The difference between B2B and consumer markets. Introduction: B2B markets means a market where Business to Business trading takes place and in consumer markets business houses sell goods or services or both to consumers. There are some significant point of differences between B2B and consumer markets which are- Consumers purchase goods for their own consumption whereas business houses purchase goods either for further production or for resale purpose. Usually, consumers buy such products which they do not need but want. On the other hand, business houses come for purchasing only those products which they need for their daily business operations. Business buyers do not buy something out of emotions whereas consumers easily fall prey to marketing tactics of the marketer and purchase even those goods which they do not actually need. Business markets are narrower than consumer markets. In consumer markets, selling is done via retailers and there is no contact between buyer and seller whereas in B2B, buyer and sellers have close proximity. A huge amount of money is involved in B2B markets whereas relatively smaller sum of money is involved in consumer markets. Companies do not actually involve media advertisements in case of B2B markets but huge amount of money is spent on advertisements in consumer markets.

The difference between B2B and consumer markets. Introduction: B2B markets means a market where Business to Business trading takes place and in consumer markets business houses sell goods or services or both to consumers. There are some significant point of differences between B2B and consumer markets which are- Consumers purchase goods for their own consumption whereas business houses purchase goods either for further production or for resale purpose. Usually, consumers buy such products which they do not need but want. On the other hand, business houses come for purchasing only those products which they need for their daily business operations. Business buyers do not buy something out of emotions whereas consumers easily fall prey to marketing tactics of the marketer and purchase even those goods which they do not actually need. Business markets are narrower than consumer markets. In consumer markets, selling is done via retailers and there is no contact between buyer and seller whereas in B2B, buyer and sellers have close proximity. A huge amount of money is involved in B2B markets whereas relatively smaller sum of money is involved in consumer markets. Companies do not actually involve media advertisements in case of B2B markets but huge amount of money is spent on advertisements in consumer markets.

Solution Summary: The author explains the difference between B2B and consumer markets. Consumers buy goods for their own consumption, while business houses buy only those products they need for daily business operations.

MARKETING:REAL PEOPLE,REAL CHOICES

MARKETING:REAL PEOPLE,REAL CHOICES

10th Edition

ISBN: 9780135199893

Author: Solomon

Publisher: RENT PEARS

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