Chapter 6, Problem 2QA

Summary Introduction

To determine: The concept of habitual decision making, extended problem solving and limited problem solving along with the role of perceived risk in the decision making process.

Introduction:

Habitual Decision Making: If the product is now not important for the client and they buy with a little or no effort, it is being said that the customer is performing habitual decision making. Extended trouble fixing happens when shoppers make very necessary selections and go via a range of steps in making a decision.