Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Question
Chapter 6, Problem 2AMK
Summary Introduction
To discuss: The basic features of the organizational buying, which differs from the consumer buying.
Introduction:
An examination of groups, organizations, or individuals and all the activities in regard to the buying, utilization, and goods and service disposal is termed as
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List and discuss the key characteristics of organizational buying that make it different from consumer buying.
Discuss, How do buying centers function in the organizational buying process?
How do buying centers function in the organizational buying process?
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- Why does the organizational buying processcontain more steps than the consumerbuying process?arrow_forwardWhy are there more steps in the organizational buyingprocess than in the consumer buying process? Explain whyfeedback between buyers and sellers is important to themarketing relationship.arrow_forwardMake use of relevant examples as you discuss the factors that influence the customer and the buying processarrow_forward
- List the participants in the business buying process. What factors influence the buying decision?arrow_forwardList the steps in the organizational buyingprocess.arrow_forwardAs a Marketing Manager, would you focus on studying the Organizational buying process or you would devout more capitalization on the research of consumer behavior and buying process?arrow_forward
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